The FTC sued telehealth company Hims & Hers, alleging it shared patients’ sensitive health information with advertising platforms despite telling users their medical data would remain private. The complaint says Hims shared customer lists and used third-party web tracking technology that revealed visitors’ actions and health-related interests, and also accuses the company of deceptive billing and subscription cancellation practices. California and Utah joined the lawsuit.
Why it matters: Patients using telehealth services for sexual health, mental health, and other sensitive conditions could have had private information used for advertising or profiling. This matters both to affected consumers and to healthcare and telehealth providers that use tracking pixels or ad-platform integrations on patient-facing sites.
2026.07.29
100% relevant
This article establishes a new tracked story because it is the first item here about the FTC’s lawsuit against Hims & Hers over alleged sharing of patient health data with third-party advertising platforms.
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